innRoad provides an industry leading SaaS based property management system and online booking platform for Resorts, Hotels, B&B’s, Inns and more. As innRoad looks to expand internationally they came to IK to help create a custom digital experience for their website that highlights their products and services in a more modern, professional and impactful manner. We partnered closely with the internal innRoad team to craft custom WordPress templates built to elegantly showcase their competitive advantage. IK’s User Experience team stepped up to the challenge in architecting a seamless path for a wide array of users to find the most appropriate information to address their needs. The IK design team also developed a branded iconography system that is leveraged throughout the new website.