A Girl’s Gotta Go is one of Boston’s best Travel Agencies.  It has been under IK’s marketing direction since 2009. Marketing activities have included strategizing for promotions throughout the year, email marketing campaigns, implementation and management of social media channels, maintaining website content, as well as the creation of various print pieces for marketing at trade shows and industry events. In 2016 the brand also underwent a complete overhaul to both the brand identity and website. The brand evolution included a clean and modern approach appealing to a broader audience.  The website user experience was re-structured and re-designed to better fit the needs of the agency and its visitors with simplified content. The new site was developed with a more user-friendly WordPress CMS modernizing the responsive experience across all viewports.