Bookwell not only set out to upend the hotel booking and hospitality industry they are also taking on a mission to feed the less fortunate. Coupled with an exclusive white glove experience for their travel customers, a portion of every booking will contribute up to 4 meals to help feed those in need. Bookwell came to Intersecting Knowledge with the challenge of encapsulating their lofty mission within an impactful name, logo and messaging system. We delivered, Don’t just book, Bookwell!