The HSM Group blends heuristics and science to create hyper targeted and effective messaging for products and services that span across multiple verticals. Their patented solutions are driven by proprietary databases and algorithms that tap into the human consciousness to uncover deep insights leading to next-level market research solutions. The HSM Group came to InterKnow to help modernize their brand to appeal to an expanded target audience. Following the updated brand we then designed a new website to showcase their unique approach to market research and attract new clients.