InnSure, previously Innovation Underwriters, is a non-profit organization dedicated to moving the insurance industry forward through providing an ecosystem that fosters innovative solutions to current and future industry challenges. IK worked closely with the organization to develop a new name that was more in tune with their mission and spoke to the industry they are dedicated to. The name InnSure combines innovation with the assurance of a safe environment to boldly experiment while giving a nod to the insurance industry. After securing a new name IK developed new Messaging & Positioning and a Visual Identity showcasing a logo system that leveraged the existing color palette. We then brought the new brand to life with a redesigned website.