Joe Flood Insurance was built to become a disruptor in their field by combining cutting-edge technology with deep industry knowledge and real world experience to craft an entirely new approach to providing flood insurance. In an environment that is typically complex, confusing and impersonal, Joe Flood’s solution delivers simplicity and a dose of humanity. With an established visual identity in place they came to Intersecting Knowledge to create a messaging system that would highlight and showcase their innovative and unique mission. Once a solid system was in place, IK partnered with the Joe Flood team to develop a name and logo for their proprietary product as well as design business cards, letterhead and sales materials.

Joe Flood “Born from experience, built for simplicity”