Brand Identity | Brand Language | Website | Collateral Design
OVERVIEW
VetCor acquires veterinary practices and provides them with the tools necessary to thrive and focus on providing the best level of care to their patients. VetCor’s corporate identity, logo and visual language was in need of a new modern feel that better reflected their vivacious personality and focus on community both within and outside of their organization. IK is also in the midst of updating their Corporate Website to represent the updated brand identity and improve the overall navigation and customer experience. IK also developed a system of flexible web templates for the practice websites to foster customization while maintaining consistency across all web properties.
“As a partner with our web development vendor for our website redesign, Interknow was often the team saying “we can make this work”. That sort of clarity and logical thinking can only come from years of experience, and we were grateful to have them at the table for this project. As the project lead it was invaluable to have Interknow so readily available as things (read: changes) came up. It was as if they were part of our staff as opposed to an outside vendor.”
Shannon Sullivan – Corporate Communications Manager, VetCor
